Hey,
Who else out there is a public sector supplier feeling the pinch? Over the last few weeks I have spoken to colleagues in web design, marketing, training, consultancy and recruitment, all of whom are really suffering from an absence of paying customers. If the same is true for you, here are a few tips to try and turn it around:
1. Consider your paradigm - who else would find your service useful? What would happen if you presented it to a different market?
2. Ask your existing clients to nominate others who might like your work and make a personal introduction for you.
3. Pull back from the business and look at the whole picture - are there new services that would be more in demand as the climate changes?
4. Who is doing well? What can you offer them? Remember, not everyone experiences a downturn as negative.
5. Stay calm, positive and determined - the worst that could happen is that you might need to find yourself a new role and a new direction. Within every crisis is an opportunity.
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